Let your rainbow flag fly high by dressing yourself in these colourful and loud items.
Pride month is around the corner and some fashion brands simply waste no time in showing their support with some limited-edition designs.
But wait – in case you’re about to dismiss this article as yet another retail marketing round-up that leverages the diversity approach, these brands are actually walking the talk.
Here’s a roundup of brands who donate their proceeds to worthy organisations that advocate diversity and inclusion.
Adidas
Fashion
The German sportswear giant is debuting a range of “Love Unities”-themed goods to celebrate this year’s pride parade. The Ultraboost 19, Nizza, Ozweego, Continental 80, Temper Run and Adilette slides all feature bold rainbow accents. A host of Trefoil-rich hats, bags and socks also get the colourful makeover.
Action
Proceeds from the campaign will support The Trevor Project.
Reebok
Fashion
The British sports brand introduces the Pride Collection by giving vibrant updates to the iconic Club C, Classic Leather and Freestyle Hi. The sneakers feature a subtle rainbow flag in place of the Reebok logo and rainbow stitching. T-shirts and socks are also available.
Action
A portion of the proceeds from the collection will be donated to Fenway Health to support their ongoing mission of enhancing the wellbeing of the LGBT community, and all people, through access to the highest quality health care, education, research and advocacy.
Converse
Fashion
This sneaker brand is a veteran of pride-inspired makeovers. That’s right, Converse has been paying its respect to Pride Month since 2015. This year, fans can expect high tops covered in glitter, low tops doused in several color ways, and "Pride bottoms" with the rainbow flag and trans pride flag displayed the on the rubber soles.
Action
Contributions are being made to the It Gets Better Project and OUT Metrowest (a Boston-based organization for LGBTQ youth).
H&M
Fashion
Headlining this Swedish fashion house’s pride collection this year is the “Stay True Stay You” slogan. The brand’s line will feature clothing and accessories embellished with empowering elements, such as T-shirts and crop tops with phrases like "stay you," "proud" and "everybody is free to love" in rainbow colors.
Action
10% of each sale (presumably, each item rather than an overall purchase) will be donated to the United Nations Free & Equal Campaign, dedicated to equality and fair treatment for the LGBTQ community.
J.Crew
Fashion
To support Pride Month, US brand join forces with Madewell on apparel and accessories and launched “Love First” T-shirts and socks
Action
Half of the retail price of both lines -- available at J.Crew and Madewell stores nationwide, as well as online at the HRC store -- will benefit HRC’s work on the front lines of the fight for full LGBTQ equality. HRC is working against discriminatory laws and practices at the state and federal levels, protecting the gains the LGBTQ community has made, and mobilizing members and supporters in the ongoing fight to advance equality.