The Swedish home-furnishing brand supports the LGBT+ community with a series of initiatives around the world.
Ahead of the annual Pride Month in June, IKEA is giving its iconic kvanting shopping bag a colourful makeover.
The limited-edition rainbow version bag is launched as part of its partnership with the Human Rights Campaign Foundation (HRCF).
Available for sale in-store only starting June 1, the shopping bag is created with the hope to help raise funds and awareness for the HRCF, with all profits going to the foundation’s programs that support LGBT+ children, youth and families.
Valued at US$3.99, the funds will go to support HRCF’s causes, which include innovative training and direct consultation with schools, child welfare agencies and other service providers working to build welcoming, and affirming and supportive school and communities for LGBT+ youth and their families.
“We are excited to partner with the human rights campaign foundation for pride month,’ says rafael fantauzzi, IKEA US diversity & inclusion manager.
“At IKEA, our culture is centered on the value of togetherness. we believe equality is a fundamental human right and that all homes are created equal. we know everyone deserves a home you absolutely love and a workplace where you can be yourself.
To further show our commitment to equality and LGBT+ inclusion, on June 1, our co-workers will hoist the pride rainbow flag at all IKEA locations.”
Meanwhile, all the IKEA stores in the UK and Canada flied rainbow flags as a joint effort to promote equality.
IKEA is a partner of Pride at Work and a global partner of Workplace Pride.
The home-furnishing company’s advancement in diversity can be traced back to its Swedish origins – a country that famously prioritisea gender equality, pay parity, human rights.
Safia Begum, IKEA Service Business Support team in India; source: IKEA.com
In case you’re wondering, IKEA’s diversity efforts go beyond marketing talk – they have a 50-50 gender diversity ratio, and are striving to push for an significant growth of female workplace in India, a country where sexual harassment is rife and women are hugely outnumbered at work.
Source: Design Boom